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In this issue:
A Word from the President
Global, European specialty tape markets and growth opportunities by Corey Reardon, President and CEO of AWA Alexander Watson Associates
Why you need quality assurance in adhesive bonding technology by Prof. Andreas Gross, Head of Training and Technology Transfer at Fraunhofer Institute for Manufacturing Technology and Advanced Materials IFAM
Afera Committee News
Afera Member News
Industry News
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1 May 2014
Global Test Methods Committee Meeting, Nashville, Tennessee, USA
2 May 2014
Global Tape Forum, Nashville, Tennessee, USA
Afera Annual Conference 2014
1-4 October, Hotel Dubrovnik Palace, Croatia
Sponsorship information & registration form

Afera Annual Conference 2015
7-10 October, Marseille, France
APRIL 2014
A word from the President
Dear Afera Members,

As we greet the opening of spring, I think there are a few things on which our industry can look positively. First, Afera has just held another successful Tape College, which ran from 7-9 April at the Brussels Marriot. Over 90 attendees throughout the adhesive tape industry, including both producers and suppliers, participated in the educational seminar covering the fundamentals and technical essentials involved in the formulation, manufacture, application and testing of self-adhesive tapes. Our working programme offered a good variety of in-depth technical, regulatory and market-oriented papers. Feedback has been very positive regarding the subject-matter, variety of participants and high quality networking opportunities.

Second, various sources tell us that Europe’s adhesive tape market is set for modest growth over the next few years. Third, with the continued development of our industry, one of Afera’s roles to find solutions to technical, economic, ecological and social problems which are common to all its Members and the adhesive tape chain. One of these issues is quality assurance in the manufacture of items using tapes, and I am grateful to Fraunhofer IFAM’s Prof. Dr. Andreas Gross for provided us with valuable information in this area with which to move forward in our businesses and as an industry as a whole.

I would like to take a moment to honour long-time Marketing Committee Member Hélène Ferdinand, who so sadly lost her battle with cancer on 7 April. As one of her Committee Members aptly remarked, she was valued for her strong opinions, problem-solving skills and sense of humour. She will be sorely missed by all of us.

Laurent Derolez
Afera President

Global, European specialty tape markets & growth opportunities

  1. The worldwide tape market represents about 40 billion square metres of tape materials
  2. 22% of the worldwide tape market lies in Europe
  3. The growth rate of the tape market worldwide is ~4.5%, and demand growth is expected to continue at that level over the next 5 years
  4. Specialty tapes make up 14% of total tape production worldwide or ~ just under 5 billion square metres of tape materials
  5. Europe’s share of the global specialty tape market is 24%
  6. The global specialty tape market has seen an annual compounded growth rate of about 4 to 4.5%; growth is expected to continue at this rate over the next 5 years
  7. The European specialty tape market has a 2.48% CAGR and exhibits a higher than average concentration in the medical application segment
  8. Growth drivers going forward include the recovery of the automotive industry and consumer confidence in retail, the use of specialty tapes as alternative methods of fixing and fastening, and the expansion of the medical/hygiene and electronics segments.
3rd article in Afera’s Sicily conference presentation series
In his presentation “The Specialty Tape Market and Growth Opportunities” delivered at Afera’s October 2013 Annual Conference, Corey Reardon shared the results of his extensive market research into the specialty tape market worldwide. President and CEO of AWA Alexander Watson Associates since acquiring the business in 1999, Mr. Reardon has 30 years of experience in the tape industry, having worked in product management, marketing and business development in companies such as Loparex and Avery Dennison.

AWA’s Global Specialty Pressure-Sensitive Tape Market Study and Sourcebook 2012 highlights the specialty pressure-sensitive tape market, which makes up 14% of total tape production worldwide, in terms of growth rates, volumes, materials usage and application segments. Read more
Why you need quality assurance in adhesive bonding technology

  1. Quality assurance is absolutely vital in adhesive bonding technology; tapes are no exception
  2. Tape manufacturers are responsible for making their customers aware of critical quality control principles and measures during the design, production and sales processes
  3. 85% of cases of delamination of the adhesive joint are rooted not in the quality of the tape used but in the quality of the production process of the item incorporating tape
  4. Tape is a sophisticated, high-quality product requiring high-quality conditions of production by tape users
  5. In terms of product design incorporating adhesive joints, the real load should always be lower compared with the maximum load limit (actual load/stress + safety factor < load/stress limit)
  6. DIN 6701, which applies to the rail vehicle construction industry, is a model which should be used for all other areas where adhesives and tapes are used.
4th article in Afera’s Sicily conference presentation series

Andreas Gross’ presentation “Do we need quality assurance in adhesive bonding technology?” provided Afera’s recent Conference attendees with a view into the most important issues and principles driving quality assurance in adhesive bonding, including tapes. Currently Head of Training and Technology Transfer at Germany’s prestigious Fraunhofer Institute for Manufacturing Technology and Advanced Materials IFAM, Prof. Gross created the Centre for Adhesive Bonding Technology and the Plastics Competence Centre Bremen, and he is also active in several German and European technical working groups. Read more
Afera Committee News
Afera's Marketing Committee Remembers Hélène Ferdinand

Afera’s management was saddened to learn of the passing of Hélène Ferdinand in early April following a brief illness.  Having worked for Hercules/Eastman Chemical Company in The Netherlands for 36 years, Ms. Ferdinand had been an active Member of Afera’s MKC since 2008.  Members remember her energy, sincerity and important contributions to the group, as well as her active participation in numerous Afera events.  Hélène will be missed by the entire tape community.  Afera extends its deepest sympathies to her family, friends and co-workers.
Afera Technical Seminar Relaunch WG formed

Instead of entering into a joint venture with MKVS to launch a new technical industry event in 2015, Afera will focus on investing its resources in fine-tuning its current Technical Seminar, a popular biennial event.  A working group made up of both Technical and Marketing Committee Members has been launched to move this project forward.  Their first meeting was held on 7 April.  For more information, contact Technical Committee Chairman Christoph Küsters at ckuesters@mmm.com. 
Afera to participate in BREF revision

The BREF, best available techniques (BAT) reference document on Surface Treatment Using Organic Solvents, in which adhesive tapes are mentioned (“adhesive application in the manufacture of abrasives and adhesive tapes”), contains the minimum standards for solvent-based coating of abrasives, films, etc. for Europe going forward.  One of the main outputs of the Sevilla process, the BREF will be updated and because of harmonisation of environmental standards, will have an impact on national laws affecting production plants with a use capacity of organic solvents of more than 150 kg/hour or more than 200 tonnes/year.

A number of years ago, Afera provided input via Germany's environmental protection agency (UBA) to the Sevilla process. Afera then worked directly with the European IPPC Bureau in Seville to finalise the process. tesa provided a reference plant. Afera is currently gathering information to decide how it will proceed with the forthcoming revision process 

Afera's Marketing Committee creates new WGs

Afera's MKC has created a number of active working groups, including Social Media Programme, Website Management, Education Awareness, Membership Recruitment, General Communications, and Annual Conference. These WGs will establish clear KPIs and operate outside the biannual MKC meetings in order to achieve their objectives. If you are interested in contributing to one of these WGs, please contact MKC Chairman Mike Punter at mpunter@parafix.co.uk 

Afera's new website already a success

Afera's website, www.afera.com, was reformulated, rebuilt and relaunched in September 2013 as part of a larger social media initiative to foster greater contact and awareness of the many forms, uses and benefits of self-adhesive tape among engineers and manufacturers. The ultimate goal, as with all of Afera's activities, is to grow the market for adhesive tapes. Recently acquired web statistics reveal that since 1 October 2013, the most viewed paged at afera.com are "About Self-Adhesive Tape" - this over "About Afera"

Afera Steering Committee Composition

Member News
New Member since 1 January 2014
Bitoner Resin, The Netherlands (Associated Member)
A&G Ambalaj San. Tic. LTD. STI, Turkey (Converter Member)
tesa: innovation and localization become the core competitiveness
www.autonews.gasgoo.com, 2 April 2014 – China is becoming one of the most important car markets in the world, this view has also been confirmed by the leader of tape manufacturer—tesa. In order to improve the competitiveness, tesa has been accelerating the process of localization and increasing the investment for research and development to bring the most advanced technology. Meanwhile, in order to cater to the trend of lightweight and environmental protection, tesa provides a wide range of solutions for the car makers. tesa’s marketing director of Greater China said that the reason why tesa owns a high reputation in China is not only because of their product, but also because of their professional employees. Read more
Thermally Conductive Adhesive: 3M 8904 – Twice the Thermal Conductivity at Half the Price
www.virtual-strategy.com, 2 April 2014 -- 3M Electronics Markets Materials Division (EMMD) has released a new product designed specifically for the electronics industry, 3M 8904 Thermally Conductive Adhesive Tape. This adhesive contains thermally conductive particles as well as flame resistant fillers. With a PET carrier, 3M 8904 was designed for ease of handling and use, reworkability, and the ability to easily convert so that it can be die cut into custom shapes and sizes. Read more
Differential Release Liners Defined: Differential release liners often serve as critical components in the manufacture of tapes, fibre composite and medical materials
www.adhesivesmag.com, 1 April 2014 – Differential release liners play a critical role in the coated product supply chain and adhesives product development. They are vital to product performance and often serve as crucial components in the manufacture of tapes, fibre composite, and medical materials. Read more
Parafix continued expansion in Western and Central Europe
www.parafix.com, March 2014 -- Parafix Tapes has over a 40 year history of creating bespoke adhesive solutions for a wide variety of markets, including Healthcare, Automotive, Industrial and Electronics. The company has seen continual progression throughout this time. Growth has been both organic and through continued investment, for example in acquisitions and capability expansion. Read more

Neenah Gessner GmbH developed under the name GESSNER® Outdoor a high-performance backing for outdoor applications
www.neenah-gessner.de, 21 February 2014 – Moisture, wind and fluctuating temperatures mean special requirements for these backings. Neenah GESSNER® Outdoor high quality blue smooth crepe paper is compatible with water-based acrylic adhesive system. GESSNER® Outdoor offers excellent UV-resistance and high tensile properties. With this new carrier, GESSNER® has created the ideal media for outdoor tapes. 

Industry News
How are fastening methods being used to reduce weight in the automotive industry?
www.eurekamagazine.co.uk, 10 April 2014 – The need to reduce weight in automotive design is an ongoing obsession for the industry that shows no signs of abating. Where every gram counts, then, it should come as no surprise that fastening methods are as much a focus for lightweighting as any other; a fact that has led to some interesting technological developments. Read more
Trainer Q&A: Can Kinesiology Tape Help Heal Workout Injuries?
www.mensfitness.com, 8 April 2014 – Our expert explains the science behind those coloured pieces of tape. Karena WU, P.T., C.S.C.S., C.K.P.T., is the president/clinical director of ActiveCare Physical Therapy in New York. Wu shares everything you need to know about kinesiology tape, including its role in injury rehabilitation and performance. Read more
Simple microfluidic devices now have valves
www.sciencedaily.com, 2 April 2014 – Another innovation -- miniature valves -- has been added to the collection of inexpensive, easy-to-manufacture and highly efficient microfluidic devices made from plastic films and double-sided tape. Traditionally, microfluidic devices -- tiny gadgets with fluid-carrying channels used in medical diagnostics, DNA forensics and "lab-on-a-chip" chemical analyzers -- have been fabricated like microchips using photolithography. Read more
Multiple Factors Contribute to Increasing Global Demand for Pressure-Sensitive Adhesives: The global PSA market is expected to reach $8.4 billion by 2018
www.adhesivesmag.com, 1 April 2014 – The increasing need for weight reduction of end-user products, high bonding solutions, sustainable developments, growing tape demand, rising GDP and purchasing power, are all expected to drive the global pressure-sensitive adhesives (PSA) market to $8.4 billion by 2018. According to Research and Markets’ recent “Pressure Sensitive Adhesives Market by Technology, Application & Geography—Global Trends & Forecasts to 2018” report, India and China lead the world in terms of usage of PSAs due to heavy industrialization in these countries. Currently the largest markets for adhesives worldwide, these countries are expected to experience the highest revenue growth during the next five years. Read more
Rubber-Based Hot-Melt Pressure-Sensitive Adhesives
www.adhesivesmag.com, 1 April 2014 – Rubber-based hot melts show great promise for a wide range of applications in both tapes and labels. The choice of elastomers based on styrene block copolymer (SBC) technology for tapes and labels has traditionally been split between solvent and hot-melt systems. The overall footprint requirements for hot melts make them a preferred choice for new operations having on average one-quarter the line length of a solvent-based system.1 There is also no requirement for drying ovens such as those found in water-based pressure-sensitive adhesive (PSA) tapes or solvent-based systems, meaning that the number of operators is reduced and run speeds can be increased. Read more
Nashville Welcomes the Pressure Sensitive Tape Council's Tape Summit 2014: Pressure-sensitive adhesive professionals from around the world will convene April 28-May 2 for this key tape industry event
www.adhesivesmag.com, 1 April 2014 – This spring, suppliers, manufacturers and other tape industry professionals will convene at the Gaylord Opryland Resort and Convention Centre in Nashville, Tenn., PSTC Tape Summit 2014 for the Pressure Sensitive Tape Council (PSTC) Tape Summit 2014. The week-long event will be held from April 28-May 2, and will offer a range of educational sessions and networking opportunities for those involved with pressure-sensitive adhesives (PSAs). Read more
PSTC: Test Methods
www.adhesivesmag.com, 1 April 2014 – This association has released the 16th edition of its “Test Methods for Pressure Sensitive Adhesive Tapes.” The test methods reportedly contain standard procedures for quality control of pressure-sensitive adhesive (PSA) tape testing in the laboratory and measuring tape performance characteristics. Read more
HTC One M8 teardown reveals lots of glue and tape
www.geek.com, 26 March 2014 – The HTC One M8 launched yesterday, and you may have already read some initial impressions about it and seen the cool Lite-Brite style case HTC whipped up. If you’re still craving a more intimate look at HTC’s new flagship, you’re in luck. Read more
Adhesive Tape Has Some Weird Superpowers
www.io9.com, 21 March 2014 – Tearing tape off the roll can be a satisfying way to entertain yourself in the office. But you're not just wasting office supplies — according to new scientific studies, that tape is also emitting X-rays and ultrasonic sounds. Read more
How Gareth Bale's sticky tape is helping cancer patients: Relief for thousands as sports science finds the answer to a lingering side-effect of treatment
www.dailymail.co.uk, 11 March 2014 – Michael Gannons, 63, from Luton, has lymphoedema and uses Kinesio tape. Athletes like Gareth Bale use it to stop injured muscles overstretching. Applying to stretched skin reduces pressure on lymphatic system. Read more 
Lignin in the Laboratory:  The use of lignin could bring about a green, cost-effective way to develop adhesives and sealants 
www.adhesivesmag.com, 1 March 2014 – A new source of lignin has been developed that produces a consistent quality for commercial quantities. It’s helping spur a push to re-examine the chemical process used to make adhesives and sealants, and the result could be a greener, more cost-effective alternative to synthetic elastomers and petrochemicals. Read more 
Dibenzoate Plasticizers in Waterborne Acrylic PSAs:  New blends of dibenzoates have recently been introduced for adhesives and other applications
www.adhesivesmag.com, 1 March 2014 – Plasticizers are normally used in polymeric systems to soften or to improve the processability of a composition. This is the basic definition of a plasticizer, with the caveat that the plasticizer needs to be at least partially compatible with the polymer being used. Because pressure-sensitive adhesives (PSAs) are a unique class of adhesives characterized by their ability to form bonds when light pressure is applied, additives such as plasticizers can play a key role in the formulation to enhance performance. Read more
Reusable gecko-inspired adhesive tape shrugs off the "dirt"
www.gizmag.com, 20 February 2014 -- Geckos' feet are right up there with adhesive tape, when it comes to being able to stick to things. Unlike tape, however, those feet retain their adhesive qualities even after many, many uses. Now, thanks to research being conducted at Carnegie Mellon University and Germany's Karlsruhe Institute of Technology, we may one day be using self-cleaning reusable gecko-inspired tape. Read more 
Gecko-inspired adhesion: Self-cleaning and reliable 
www.sciencedaily.com, 19 February 2014 – Geckos outclass adhesive tapes in one respect:  Even after repeated contact with dirt and dust do their feet perfectly adhere to smooth surfaces.  Researchers have now developed the first adhesive tape that does not only adhere to a surface as reliably as the toes of a gecko, but also possesses similar self-cleaning properties.  Using such a tape, food packagings or bandages might be opened and closed several times. Read more 
Towards tailor-made adhesives: Inner structure of soft adhesive materials during the debonding process examined 
www.sciencedaily.com, 5 February 2014 – Researchers have investigated the inner structure of soft adhesive materials during the debonding process. Tape, self-adhesive labels, Post-it notes and masking tape all contain soft adhesives. This makes them easy to remove -- a process referred to as debonding. French scientists have studied how soft adhesives work in the hope of facilitating the design of more efficient adhesives. Read more  

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If you would like to participate in Afera's discussions and decision-making on issues that affect the tape industry, contact Afera's Secretary General via mail@afera.com about joining one of the Associations's Committees or Working Groups. As the lifelines of Afera, its Committees meet at least twice yearly to discuss and develop their action plans for carrying out Afera's mission: To represent the interests of the self-adhesive tape industry in the broadest sense.

Although the newsletter has been compiled with all reasonable care, Afera declines all responsibility for the completeness of the information contained, and for any additional use made of the information provided. 
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